Outlet in Oxford industrial park, including on-site cafe, is aimed at turning perceptions on their head

Oxfam is to open its first superstore on the outskirts of Oxford in an experiment aimed at turning perceptions of charity shopping as outdated on their head.

On the edge of a sprawling business park off a ringroad to the south-east of the city, a squad of 20-plus staff and volunteers have been busy sorting through new merchandise and donations to stock the shop in readiness for its opening on 7 September.